Depending on your WeChat marketing objectives, you could create a survey or quiz to customer leads, or an interactive experience that unlocks promo codes of special information. With custom HTML5 (H5) campaigns, brands can host unique experiences from their Official WeChat Accounts. HTML5 campaigns to increase customer engagement Businesses are expected to be where their customers are and with WeChat being an all-in-one platform, it can also be an integral part of your customer service strategy. Instead, they expect prompt response and prefer social media channels over traditional ones. When customers have questions or complaints for businesses, they are no longer likely to call or write an email. WeChat is an integral part of customer service strategy One such feature is the Shake function, which lets offline businesses interact with mobile users who are nearby.įinally, business is required to submit a list of supporting documents such as a business license, signed and stamped official application letter, national ID copies and more for verification. WeChat is innovating and presenting exciting new features to connect brands and customers. Aside from favorite social media network Sina Weibo, WeChat allows marketers to gain insights from valuable consumer data, understand which life stage consumers are at, and target them with personalized communication. WeChat is more than that and it is a unique lifestyle platform that has several apps rolled into one.įrom shopping online and paying bills to playing games and making video calls, WeChat happens to be the go-to app for almost everything. Being enormously popular in China, WeChat has also penetrated the US, UK and other markets and is growing at rapid pace.Ĭalling WeChat China’s WhatsApp or Facebook would be inaccurate. With more than 1 billion monthly active users, businesses cannot ignore the massive reach of this platform. Here are few reasons why businesses should consider using WeChat marketing and WeChat Pay. WeChat marketing leverage on the powerfulness of gaining followers to company account, luring them actively engaged with it and eventually converting them to customers to purchase items. When accessing one of these accounts, business usually click a bottom-menu linking to a HTML5 (H5) website which might sell products or services. Anybody can follow them and will then receive push notifications from them. WeChat enables companies and individuals to create “WeChat Official Accounts” to promote their company and brand. You will learn more about how WeChat’s features can help enterprises market businesses in this article. Is your business looking to drive direct customer engagement with Chinese audiences? Whether you want to enter the China market or reach out to Chinese consumers, one of the most effective WeChat marketing strategy is to adopt the region’s most popular multi-purpose app: WeChat.
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